Blogs.
The Strategy Crisis: Identifying the gap in the Business Events industry
It’s no secret that the Business Events sector of the Meetings & Events industry is not exactly known for being visionary creative leaders. In fact, despite how hard we try, we are consistently outshined by our next-door neighbors: the trend-setting...
6 Proven Tips for Standout Sales During the Discovery Phase
Discovery is the very first step in the lifecycle of any project. It is also a fundamental aspect of the Design Thinking Process. Discovery is the most critical milestone to get right. It informs every thought and action that follows. When you short-change your...
What exactly is a Scalable Client Experience Expert?
In networking situations, when faced with the classic "What do you do?" query, my response is succinct: "I am a Scalable Client Experience expert.” Every single time I use that phrase, the other person leans in leading to more in-depth conversations where I elaborate...