by Hillary Smith | Jul 19, 2024 | Customer Experience, Design Thinking Process, Sales Strategy
It’s no secret that the Business Events sector of the Meetings & Events industry is not exactly known for being visionary creative leaders. In fact, despite how hard we try, we are consistently outshined by our next-door neighbors: the trend-setting...
by Hillary Smith | Jan 29, 2024 | Customer Experience, Design Thinking Process, Sales Strategy
Discovery is the very first step in the lifecycle of any project. It is also a fundamental aspect of the Design Thinking Process. Discovery is the most critical milestone to get right. It informs every thought and action that follows. When you short-change your...
by Hillary Smith | Jan 5, 2024 | Client Experience
In networking situations, when faced with the classic “What do you do?” query, my response is succinct: “I am a Scalable Client Experience expert.” Every single time I use that phrase, the other person leans in leading to more in-depth conversations...
